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Perceptions Toward an Attentional Bias Modification Mobile Game Among Individuals With Low Socioeconomic Status Who Smoke: Qualitative Study

Perceptions Toward an Attentional Bias Modification Mobile Game Among Individuals With Low Socioeconomic Status Who Smoke: Qualitative Study

TG, a user experience strategist and researcher (male), was the primary moderator, while EL, a strategic communications and marketing project director (female), was the backup moderator and note-taker. TG had training and certification in user research, including focus groups. The moderators had no prior relationship with participants who were informed that the moderators were unaffiliated with the research group that commissioned the study.

Michael Wakeman, Lydia Tesfaye, Gunnar Baskin, Tim Gregory, Greg Gruse, Erin Leahy, Brandon Kendrick, Sherine El-Toukhy

JMIR Serious Games 2025;13:e59515

Design and Baseline Evaluation of Social Media Vaping Prevention Trial: Randomized Controlled Trial Study

Design and Baseline Evaluation of Social Media Vaping Prevention Trial: Randomized Controlled Trial Study

Similar to a previous RCT study reported by Evans et al [15], we worked with Virtual Lab to implement the study and collect data The study team created a Facebook business account called “Digital Health Research” to recruit participants and manage data collection, and a second account, “Consumer Consciousness,” to run the target advertisements on the enrolled participants’ Facebook and Instagram newsfeeds. The recruitment ads were served to people aged 18-24 years and located in the United States.

William Douglas Evans, Megumi Ichimiya, Jeffrey B Bingenheimer, Jennifer Cantrell, Alexander P D'Esterre, Olivia Pincus, Linda Q Yu, Elizabeth C Hair

J Med Internet Res 2025;27:e72002