This paper is in the following e-collection/theme issue:

Cancer and Prevention in the Media (37) Cancer and Clinical Trials (29) Social Media in Medical Education (80) Information Seeking, Information Needs (522) Mass Media/Social Media Communication and Campaigns (505) Recruitment of Research Participants (345)

Published on in Vol 11 (2025)

This is a member publication of University of Washington

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/56098, first published .
Assessing Health Information Seeking Behaviors Among Targeted Social Media Users Using an Infotainment Video About a Cancer Clinical Trial: Population-Based Descriptive Study

Assessing Health Information Seeking Behaviors Among Targeted Social Media Users Using an Infotainment Video About a Cancer Clinical Trial: Population-Based Descriptive Study

Assessing Health Information Seeking Behaviors Among Targeted Social Media Users Using an Infotainment Video About a Cancer Clinical Trial: Population-Based Descriptive Study

Authors of this article:

Jonathan Sommers1 Author Orcid Image ;   Don S Dizon2 Author Orcid Image ;   Mark A Lewis3 Author Orcid Image ;   Erik Stone1 Author Orcid Image ;   Richard Andreoli1 Author Orcid Image ;   Vida Henderson4 Author Orcid Image
Article Authors Cited by Tweetations (2) Metrics
All Time | Last Month | Last Six Months | Last Year
Fred Hutchinson Cancer Center Fred Hutchinson Cancer Center @fredhutch

So how do you promote these trials? Screenwriter and cancer survivor Jonathan Sommers wondered if an original video shared on social media might work. So, he teamed up with scientists from @SWOG and Fred Hutch’s Dr. Vida Henderson to design a study. https://t.co/hrkGrjahDD 2/8

9:14 PM · Feb 26, 2025

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SWOG Cancer Research Network SWOG Cancer Research Network @SWOG

Now out in @jmirpub.bsky.social: a report on the Cancer Briefs project led by @SWOG patient advocate Jonathan Sommers @Jso7151. Infotainment video to increase awareness of a #ClinicalTrial. Read more @fredhutch. @chemobrainfog https://t.co/FmpcacG8jc

2:27 PM · Mar 03, 2025

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