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The Impact of COVID-19 on Cancer Screening: Challenges and Opportunities
branding
JMIR Cancer 2020;6(2):e21697
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A Strategic Imperative for Promoting Hospital Branding: Analysis of Outcome Indicators
Branding plays an important role because a positive brand helps customers visualize and understand the products. A favorable brand image leads to positive outcomes in customer satisfaction, service quality, loyalty, and repurchasing intention [1-3]. Branding of health care is imperative in business marketing, especially in this digital era when most people search information daily on the internet.
Interact J Med Res 2020;9(1):e14546
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