e.g. mhealth
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Infotainment is defined as the delivery of broadcast material intended to entertain, engage, and inform [14]. Examples of this form of media in our culture vary but can include news talk shows, podcasts, and social media influencers. Its use may be a novel way to improve awareness and alleviate misconceptions that act as barriers to clinical trials. Moreover, since many trials close due to the lack of accrual [15], infotainment delivered on social media may be a viable clinical trial recruitment strategy.
JMIR Cancer 2025;11:e56098
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