e.g. mhealth
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Edutainment has become a crucial tool for disseminating sexual health information, especially to young people [1-5]. Singhal and Rogers [6] define edutainment as the deliberate use of media to entertain and educate, aiming to enhance knowledge, foster positive attitudes, and change behavior.
JMIR Form Res 2025;9:e55275
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Over the course of the HIV/AIDS epidemic, edutainment and mass media campaigns have played an important role in health promotion, with some successfully raising awareness of HIV transmission, prevention, and treatment as well as contributing to increases in condom use [1-10].
JMIR Form Res 2024;8:e44111
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Younger adults (aged
In April 2020, as the novel COVID-19 spread across the globe, MTV Staying Alive Foundation (SAF) quickly produced an online “edutainment” miniseries that aimed to disseminate timely and accurate information to increase young people’s knowledge, motivation, and actions to reduce the spread of SARS-Co V-2. The series was called MTV Shuga: Alone Together and included storylines about the pandemic’s impact on employment, sexual and intimate partner violence, and mental health.
JMIR Form Res 2021;5(10):e30449
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Magazines are a type of entertainment-education or “edutainment,” which refers to the placement of educational content in entertainment messages [34]. Magazines publish health content in addition to beauty, fashion, and entertainment content. Teen magazines have published health content on topics such as sexually transmitted infections, gynecological visits, and birth control [35], and women’s magazines have published on breast cancer [36], heart disease, osteoporosis, and depression [33].
J Med Internet Res 2016;18(6):e89
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