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For example, Chen and Yang (2018) found that messages containing a high level of threat and efficacy increased women’s intentions to adopt recommended practices, such as breast self-examination [11]. Kotowski et al found that well-designed fear appeal messages can motivate people to use hearing protection aids [12]. Some studies have indicated that people who are exposed to these messages only once may not change their behaviors directly.
JMIR Mhealth Uhealth 2019;7(6):e13987
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