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Participants (target sample size, n=300) are women with a history of high-grade cervical dysplasia or cervical cancer, recruited via the following: (1) a gynecologic oncology clinic within a National Cancer Institute–designated cancer center in the South Central United States, (2) a university-based women’s health clinic, (3) a university-based tobacco treatment program, and (4) nationally via Facebook and paid Google search advertisements.
JMIR Res Protoc 2021;10(12):e34502
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The 1030 participants recruited via Facebook represented 40 states from all US regions: South (n=648), West (n=191), Northeast (n=94), Midwest (n=44), and Puerto Rico (n=53).
Facebook yielded the greatest number of enrolled participants with 72.69% (1030/1417) of the total sample, followed by TV with 19.54% (277/1417), and word of mouth with 4.38% (64/1417). Website banner advertisements and public bus interior cards yielded less than 1% (12/1417) of the enrolled participants, combined.
J Med Internet Res 2020;22(8):e19389
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