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Matrix Analysis of the Digital Divide in eHealth Services Using Awareness, Want, and Adoption Gap

Matrix Analysis of the Digital Divide in eHealth Services Using Awareness, Want, and Adoption Gap

Therefore, Liang [53] proposed the adoption gap ratio analysis to explore the gap between adoption and awareness or want. The adoption gap ratio (g(x)gx) for service x is defined as shown in Figure 3. The adoption gap ratio is the proportion of the adoption rate for a product or service thatcan be promoted under the current awareness or want rates. The range of the adoption gap ratio is from 0% to 100%.

Te-Hsin Liang

J Med Internet Res 2012;14(1):e11