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The concept of reciprocity suggests that providing an individual with a small, no-strings-attached reward has the potential to capitalize on an innate human tendency to return favors and acts of kindness [14-16]. This strategy can be translated into a digital intervention setting by delivering a prompt containing a small reward that is not contingent on the participant’s behavior [17].
JMIR Form Res 2023;7:e49179
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For example, a study may require the use of a patient app that feeds data into a clinician dashboard. In this scenario, clinicians are assigned a unique study code that they provide to participants, thereby linking multiple patient apps to an individual clinician’s dashboard. This ensures that only authorized clinicians can access patient information linked to their study code, maintaining data segregation.
JMIR Form Res 2022;6(3):e29988
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Engagement strategies may include social influence tactics (eg, targeting reciprocity by providing a no strings attached reward to increase the likelihood of later completing a survey) and operant conditioning behavioral principles (eg, receiving a desirable reward that reinforces survey completion) [36].
JMIR Res Protoc 2021;10(10):e32789
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By developing a brief, digitally delivered intervention, the goal of this study is to identify whether a transdiagnostic approach could be adapted to a microintervention design, exploring the proximal impacts of interventions on mood and activity. The implications of a brief, effective, and easily disseminated mobile app are far-reaching, given large treatment gaps in mental health [11].
JMIR Res Protoc 2020;9(9):e17086
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