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For example, Wang et al [18] found that messages that describe personal cancer-related experiences resulted in a higher level of engagement (ie, more shares and comments), while cancer prevention–related topics failed to engage social media users. Chen et al [19] also found that social media messages about fear and treatment efficacy attracted more public attention and received a greater number of likes, comments, and retweets.
J Med Internet Res 2021;23(11):e26310
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