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How TikTok Influencers Disclose Food and Beverage Brand Partnerships: Descriptive Study
Each video was collected by capturing the full video and captions on a research assistant’s phone. Research assistants noted the date the video was posted and the numbers of views, likes, comments, and “saves” or bookmarks. They also collected profile information, such as whether the influencer was “verified” with a blue checkmark and the total number of likes and followers.
J Med Internet Res 2025;27:e60891
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Finally, among the randomly selected participants who expressed an interest in and have been randomly matched with a survey, a subset is randomized to complete a specific survey and then receives a link to the survey.
Pretest (N=50) and study participants (N=903) were adolescents, aged 13-17 years, who self-identified as Latinx, or White, had daily internet access, and could read and write in English.
J Med Internet Res 2025;27:e53188
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Body positivity may be a counterbalance to socially accepted weight stigma. Body positivity is “the philosophy that all people deserve to view themselves and their bodies in a positive light, regardless of how society dictates what is (and is not) the ‘ideal’ body type or beauty standard” [20].
JMIR Form Res 2024;8:e60541
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COVID-Washing in US Food and Beverage Marketing on Twitter: Content Analysis
To create a codebook, the lead author and two senior researchers reviewed a subset of tweets in our sample to identify featured COVID-19–related themes. These identified themes were then documented and defined in a codebook to be used in a content analysis of the full sample of tweets. The lead author then trained the seven researchers on how to use the codebook to perform the qualitative coding.
JMIR Form Res 2022;6(10):e37642
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To confront these particular challenges, Redditors described a variety of psychological and behavioral coping strategies. Although never explicitly stated, practicing mindfulness was a common psychological skill described in our sample of Reddit posts. According to previous work, mindfulness is generally described as a practice to bring awareness of and attention to the present moment without judgement [34].
JMIR Form Res 2022;6(3):e32871
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Other cross-sectional studies have found that 70% of adolescents in a national sample “liked,” shared, or followed food and beverage brands on social media [25], or voluntarily uploaded images that contained a brand name or referenced a marketing campaign (eg, “Share a Coke”) [26]. Knowing which ad features cause adolescents to engage with food and beverage brands is critical for designing policies that shield adolescents from unhealthy ads.
JMIR Public Health Surveill 2020;6(4):e20336
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