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Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February?

Using Google Trends Data to Study Public Interest in Breast Cancer Screening in Brazil: Why Not a Pink February?

Google Trends algorithmics normalize data for the overall number of searches on a scale from 0 (search volume Mammography and breast cancer (“mamografia” and “cancer de mama” in Portuguese) were used as search terms to produce separate time series (put together in Figure 1) in the last 260 weeks (November 2011 to October 2016), with the filter “Brazil” (country) in category “Health.”

Paulo Roberto Vasconcellos-Silva, Dárlinton Barbosa Feres Carvalho, Valéria Trajano, Lucia Rodriguez de La Rocque, Anunciata Cristina Marins Braz Sawada, Leidjaira Lopes Juvanhol

JMIR Public Health Surveill 2017;3(2):e17