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#4Corners4Health Social Media Cancer Prevention Campaign for Emerging Adults: Protocol for a Randomized Stepped-Wedge Trial

#4Corners4Health Social Media Cancer Prevention Campaign for Emerging Adults: Protocol for a Randomized Stepped-Wedge Trial

Strategies to help emerging adults navigate the media landscape, combat echo chambers of misinformation, counterargue critical information, and develop trust in public health voices are imperative [107,108]. Fact-checking and corrections are important strategies for the campaign, but counternarratives, peer correction, factual elaboration, coherence and credibility appeals, media literacy [109-113], e Health literacy [114], and advice on safe content sharing are also essential for the posts [69,115].

David B Buller, Andrew L Sussman, Cynthia A Thomson, Deanna Kepka, Douglas Taren, Kimberly L Henry, Echo L Warner, Barbara J Walkosz, W Gill Woodall, Kayla Nuss, Cindy K Blair, Dolores D Guest, Evelinn A Borrayo, Judith S Gordon, Jennifer Hatcher, David W Wetter, Alishia Kinsey, Christopher F Jones, Angela K Yung, Kaila Christini, Julia Berteletti, John A Torres, Emilia Yessenya Barraza Perez, Annelise Small

JMIR Res Protoc 2024;13:e50392