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Impact of Medical Conditions and Area Deprivation on Fundraising Success in Online Crowdfunding: Cross-Sectional Study

Impact of Medical Conditions and Area Deprivation on Fundraising Success in Online Crowdfunding: Cross-Sectional Study

The amount sought was observed to be right-skewed and was therefore Box-Cox transformed prior to inclusion. The expected percentage change in the amount raised when a given feature was present was calculated by exponentiating the feature’s β coefficient. We sought to characterize the donation patterns that underlie differences in fundraising. Because a campaign can increase the amount raised by increasing the number of donations or the mean donation amount, we modeled each of these outcomes separately.

Steven S Doerstling, Matthew M Engelhard, Dennis Akrobetu, Caroline E Sloan, Ada Campagna, Thuy-Vi Nguyen, Farrah Madanay, Felicia Chen, Peter A Ubel

J Med Internet Res 2025;27:e72475