Due to initiatives in public health aimed at encouraging colorectal cancer (CRC) screening among demographics with historically low rates, the screening rates for CRC have more than doubled from 2000 to 2015 for non-Hispanic Black, Hispanic, and non-Hispanic Asian adults aged 50-75 years in the United States [1]. According to reports, CRC screening rates are now comparable for non-Hispanic Black adults (75%) and non-Hispanic White adults (74%), but lower for Hispanic adults (64%) and non-Hispanic Asian adults (61%) in the United States [2]. Furthermore, lower than national average rates of CRC screening (72%) are still reported among adults younger than 65 years (ie, pre-Medicare eligibility) and those who report less educational attainment than a college degree, are uninsured, and have recently immigrated to the United States [3-6]. CRC screening promotion remains critical, as adherence to recommendations by the United States Preventive Services Task Force (USPSTF)—recently updated in 2021—could prevent deaths or effectively treat at least 35,000 CRC diagnoses over the lifetime of age-eligible adults [7].

The USPSTF recommends various CRC screening methods for individuals at average risk and beginning at age 45 years [7]. These include stool-based tests and direct visualization techniques at respective intervals. Stool-based tests, which are done at home without the need for bowel preparation or anesthesia, include the annual guaiac-based fecal occult blood test, the annual fecal immunochemical test (FIT), and the FIT-sDNA test, administered every 1-3 years. A positive result from any of these tests requires a follow-up colonoscopy.

Direct visualization tests, such as colonoscopy every 10 years, computed tomographic colonography every 5 years, flexible sigmoidoscopy every 5 years, and flexible sigmoidoscopy (every 10 years) with an annual FIT, involve more invasive procedures such as bowel preparation and anesthesia. Any positive result from these tests, other than a colonoscopy, also necessitates a follow-up colonoscopy.

Primary reasons for underutilization of CRC screening are low patient awareness of the importance and need for screening, poor access to regular medical care and screening tests, lack of insurance, and lack of health care provider recommendation for the test [8-13]. While physician recommendation is one of the strongest predictors of screening uptake, health care providers encounter time and resource constraints that limit their ability to effectively educate patients and discuss screening recommendations during visits [9-12]. As such, there has been a proliferation of interventions to increase CRC screening. These interventions have been directed at several levels including the client (eg, patient education, tailored or nontailored print media or videos, etc), the provider (eg, provider incentives, provider assessment and feedback, etc) and health system or organization (eg, client reminders, patient navigation, etc), or any combination of levels [14]. However, there still exists disparities in utilization of repeat CRC screening, CRC screening among “newly” screen age-eligible adults between 45 and 49 years of age, and CRC screening completion among adults who have received an abnormal stool-based test result [15-17]. Online medical records (OMRs), either as an educational tool for patients or as a clinical tool that enhances patient-provider communication, may be an existing and underutilized resource for promoting CRC screening interventions and addressing remaining disparities in CRC screening utilization across the continuum.

Patient education and awareness concerning the importance of CRC screening remains a constant need, especially within US community clinics that report CRC screening rates as low as 43% [18-20]. Targeted web-based cancer education interventions may leverage growing trends in web-based health information–seeking behaviors—more than 60% of US adults report seeking web-based health information [21-24]. Leveraging existing platforms, including OMRs with embedded patient portals, could alleviate barriers to health care access and communication shortcomings to improve CRC screening completion rates [25-29]. OMRs have been used to remind patients about screening, refer patients to specialists, schedule appointments, and empower patients to take charge of their own care [30]. Furthermore, the integration of electronic health records with patient access to OMRs has been associated with improved CRC screening and other preventative health screenings [31]. Therefore, this study aims to investigate the association between OMR access and CRC screening behaviors among age-eligible adults in the United States, with particular emphasis on understanding racial and ethnic disparities. The goal is to explore whether OMR access can serve as an effective tool in promoting CRC screening. In addition, the study seeks to identify potential OMR-based interventions that could address existing disparities and improve CRC screening rates across diverse and socially vulnerable populations. Identifying growing OMR usage patterns and patient profiles could promote digital inclusion—a social determinant of health—and equitable web-based cancer education–based interventions to increase CRC screening among diverse groups [32].

Data for this secondary data analysis study were obtained from the Health Information National Trends Survey (HINTS) 5 cycles 2, 3, and 4, conducted between 2018 and 2020 [33]. Full details about HINTS methodology can be seen on the HINTS website [34]. HINTS is a nationally representative survey conducted by the National Cancer Institute to assess health communication, health information–seeking behaviors, and health-related attitudes and behaviors in the United States. The survey is designed to provide cross-sectional data that can inform cancer-related communication and health promotion efforts at a population level.

This study population consisted of nonincarcerated, US adults aged 45‐75 years (N=5143) who participated in the HINTS survey during the specified cycles. This age range was chosen to focus on the national population of average-risk adults recommended to undergo screening for CRC by the USPSTF [7].

The HINTS 5 survey, conducted with the general population, underwent expedited review and received approval from the Westat institutional review board (IRB) on March 28, 2016 (project no. 6048.14). In addition, on April 25, 2016, the National Institutes of Health Office of Human Subjects Research determined that the survey did not involve human subjects research, providing an exemption (exempt no. 13204) [35]. This analysis used deidentified, publicly available data from the HINTS, which did not constitute human subjects research as defined by 45 CFR 46.102 and, therefore, did not require IRB review. The original consent and IRB approval cover secondary analysis without the need for additional consent. No compensation was provided for participation.

Among the weighted sample (N=257,211,194), approximately 70% (4029/5143) of the participants reported having undergone CRC screening (Table 1). Most participants were non-Hispanic White (3527/5143, 72%). The mean age for individuals who reported CRC screening was 59 (SD 8) years, while it was 52 (SD 6) years for those who had never been screened (Table 2). A little more than half of the participants (2707/5143, 52%) reported accessing their OMR at least once in the past year. Table 2 presents the results of the bivariate analyses, examining the associations between CRC screening, various sociodemographic characteristics, medical condition variables, and main predictors (race and OMR access).

Overall, higher proportions of non-Hispanic White participants (2820/3527, 72%) and non-Hispanic Black participants (544/674, 74%) reported CRC screening, while only 54% (412/582) of Hispanic participants reported CRC screening (P<.001) (Table 2). Age was significantly associated with CRC screening, with older individuals having higher rates of screening (P<.001). Fewer participants between the ages of 45‐49 years reported CRC screening (190/610, 29%) compared with older age groups between the ages of 50‐64 years (2152/2702, 76%) and 65‐75 years (1687/1831, 92%) (P<.001). Higher educational attainment was significantly associated with CRC screening, with 52% (104/201) of participants with a high school degree or less screened, compared with 74% (2090/2813) of participants with postgraduate degrees (P<.001). Being insured was associated with CRC screening, with 72% (3936/4932) of insured participants reporting CRC screening compared with 28% (66/235) of uninsured participants (P<.001). Among participants with high blood pressure, 73% (2090/2524) reported CRC screening, while 66% (1890/2565) of participants with no high blood pressure reported CRC screening (P<.001).

Table 3 shows results of the bivariate analyses, examining associations between accessing an OMR and race and ethnicity, as well as other sociodemographic characteristics and medical conditions. More than half of Hispanic participants (338/582, 62%) and non-Hispanic Black participants (343/674, 56%) reported no access to their OMR in the last 12 months, compared with 45% (1587/3527) of non-Hispanic White participants (P<.001). The proportion of participants who accessed their OMR at least once in the last 12 months increased with higher educational attainment, with 62% (1580/2613) of participants with postgraduate degrees accessing their OMR compared with 25% (35/163) of participants with a high school degree or less (P<.001). Gender was significantly associated with accessing an OMR, with 54% (1617/2930) of women accessing their OMR compared with 49% (1084/2203) of men (P=.02). Insurance status was strongly associated with accessing an OMR, with 53% (2662/4932) of insured participants accessing their OMR compared with 20% (36/235) of uninsured participants (P<.001). Higher proportions of participants with higher income reported accessing an OMR (P<.001). Participants reporting diabetes (658/1177, 57%) and high blood pressure (1361/2524, 55%) reported significantly higher OMR access than participants with no specified medical conditions (P=.02 and P=.03, respectively).

Unadjusted and adjusted odds ratios were obtained using different logistic regression analysis models (Table 4). After adjusting for sociodemographic characteristics, access to OMR, and medical conditions (high blood pressure and diabetes), non-Hispanic Black adults reported significantly higher odds of CRC screening compared with non-Hispanic White adults (OR 1.76, 95% CI 1.22‐2.53).

Access to OMRs was associated with higher odds of CRC screening, with individuals who accessed their OMR at least once having 1.89 times the odds of CRC screening compared with those who never used an OMR (95% CI 1.45‐2.46). Increasing age was also associated with higher odds of CRC screening, with 1.18 times the odds for each additional year of age (95% CI 1.16‐1.21). In addition, individuals with postgraduate degrees had significantly higher odds of CRC screening (OR 2.65, 95% CI 1.28‐5.47) than those with a high school degree or less. Having insurance was strongly associated with higher odds of CRC screening, with individuals having 3.69 times greater odds of CRC screening if they had insurance compared with those with no insurance (95% CI 2.34‐5.82).

Our study was designed to examine, via cross-sectional survey, the association between accessing an OMR and CRC screening behavior among age-eligible adults in the US general population, with specific attention to disparities according to race and ethnicity. Early detection through routine CRC screening has the potential to prevent more than 50% of CRCs, reduce advanced stage diagnoses, and increase the effectiveness of treatment for at least average-risk adults in the United States [39]. Racial and ethnic minorities presently experience elevated rates of CRC incidence and mortality, underscoring the importance of intensified promotion efforts for CRC screening within these communities [40]. Our study results revealed associations between CRC screening behavior and current OMR access, suggesting that OMR utility may potentially contribute to utilization of CRC screening among age-eligible adults. Findings also revealed nearly twice the odds of CRC screening utilization among non-Hispanic Black adults when compared with non-Hispanic White adults after adjusting for several factors. Further research is needed to explore these associations.

Our study corroborates report on mitigation in the gap between CRC screening rates of US adults self-identifying as non-Hispanic Black and others [41]. Non-Hispanic Black individuals in our study reported even higher odds of CRC screening when compared with non-Hispanic White individuals, after adjusting for various sociocontextual and medical factors. While significant, these findings do not convey rates of up-to-date CRC screening according to USPSTF guidelines, nor align with CRC screening rates reported by safety net clinics serving adults from lower-resourced communities. For example, abnormal results of stool-based testing (ie, FITs, etc) require follow-up examination via visual inspection colonoscopy [7]. With remaining disparities in CRC-specific morbidity and mortality among racial and ethnic minorities, efforts to eliminate CRC screening disparities should continue to address issues across the care continuum from screening uptake, quality, and follow-up of abnormal screening results [42]. Findings do suggest that health equity–centered strategies should be continued for non-Hispanic Black adults and replicated for men, adults aged 45‐49 years, other racial and ethnic minority groups, the uninsured, and other groups experiencing poorer CRC screening–related outcomes and continued disparities in CRC incidence and mortality [43,44].

Lower CRC screening rates based on other sociodemographic characteristics (ie, age, lower educational attainment, and being uninsured) and not having a preexisting medical condition suggest the need for personalized, patient-centered approaches [45]. The use of technology may still be an underutilized tool with potential to increase CRC screening rates (29%) among younger adults (ie, adults pre-Medicare, newly CRC screening age-eligible adults aged 45‐49 years, millennials who are nearly CRC screening age-eligible, etc) and adults requiring lower literacy and lower-cost CRC screening options (ie, adults with lower educational attainment, adults who are uninsured, etc). Web-based dissemination of CRC educational materials has already proven successful when delivering preparatory instructions (eg, on how to complete at-home stool-based testing or colonoscopy preparation) or reminding patients to complete CRC screening [23,24,46,47]. Exploring other web-based interventions for individuals who are age-eligible for CRC screening could reduce lower screening rates among diverse subgroups and provide helpful insights into the development and design of more effective health communication strategies.

Results from our study support readily available resources, such as OMRs, as potentially effective tools to promote CRC screening. Despite known disparities, OMRs are reportedly used by 90% of US health care systems and constantly increasing patient enrollment [48-50]. With user instruction, the patient portal may be an ideal tool for increasing patient-provider communication regarding CRC screening completion [51]. Notably, while our study does identify stronger predictors of CRC screening behaviors, such as insurance status and educational attainment, patient portal use is much more easily accessible and operationalized among a patient population than, for instance, expanding insurance access or increasing patients’ educational attainment. Promoting age-eligible CRC screening information and locale of free or reduced cost screening programs or events via the patient portal may potentially circumvent disparities based on insurance status, particularly within federally qualified health care centers that provide services despite a patient’s ability to pay or on a sliding-fee scale. Disseminating information on the various CRC screening modalities (ie, at-home stool-based tests, colonoscopy, etc) may also be helpful to address patient fear or concerns for procedural discomfort. Furthermore, review of the literature provides evidence that tailored or targeted interventions including patient education and access to screening are most effective for increasing CRC screening [52,53]. More research exploring OMR utility with socially vulnerable populations is needed.

Given its substantiation in previous literature, plus its clear potential to bridge sociodemographic divides that exist among the adult population for CRC, the OMR is an ideal tool for dissemination of tailored, language-concordant material promoting awareness of CRC and CRC screening completion. However, researchers have yet to identify suitable, OMR-based interventions for age-appropriate CRC screening promotion across health care settings [54-58]. By leveraging technology and facilitating access to OMRs, health care providers can potentially improve communication with patients and encourage CRC screening completion.

It is essential to acknowledge that our study findings are based on the analysis of the HINTS dataset and subject to limitations inherent in cross-sectional, survey-based research, including the nature of the data to restrict the ability to establish causality. Notably, we were unable to accurately determine risk for CRC based on limited survey items assessing genetic predisposition or family history of CRC. Self-report of access to OMRs and CRC screening may also have limited our results, as well as the inability to infer education on CRC alongside reported OMR use. In addition, dichotomization of CRC screening into ever or never categories might imply that patients who are not up-to-date with screenings per USPSTF recommendations have similar screening behaviors as those who are in concordance with guidelines. Also important to note, lower rates of CRC screening among younger individuals in this sample may be partially explained by the years of HINTS survey data analyzed (2018‐2020) not coinciding with the 2021 update by the USPSTF to expand the recommended age of CRC screening to include average-risk adults aged 45‐49 years [59]. Further research is needed to explore underlying mechanisms and to develop targeted interventions to reduce disparities in CRC screening based on risk status and promote the use of OMRs to enhance preventive care and early detection of CRC.

Access to the web and use of technology have now been identified as social determinants of health [32,60,61]. Our study is among the first to present findings on the utility of OMRs for CRC screening among the general population. Our study provides behavioral and sociocontextual information related to addressing this social determinant of health and hopefully reducing the second leading cause of cancer-related deaths through early detection of CRC. The generalizability of our study results is strengthened by the use of a nationally representative sample from HINTS, which includes diverse sociodemographic groups across the United States. However, the findings may be particularly relevant to populations already engaged with digital health tools, such as OMRs. Future research should explore interventions that expand OMR access to underrepresented and younger populations to ensure broader applicability of these results.

Utilization of web-based technology to promote CRC screening presents an ideal opportunity for health care centers to expand on existing behaviors, including web use for cancer health information seeking and cell phone use [62]. Future studies should explore and design language-concordant, patient-centered CRC prevention interventions through web-based patient portals for priming and promoting CRC screening completion among age-eligible adults [63-65]. These studies should also examine barriers at the systemic level (eg, readiness to implement cancer prevention interventions for screening age-eligible patients, patient navigation, etc), provider level (eg, communication strategies for motivating screening adherence, staff capacity, etc), and patient level (addressing facilitators and barriers to adhere to current recommendations as well as preference for web-based information delivery) [54-56,66,67]. Finally, given the recent USPSTF recommendations to expand CRC screenings to the 45‐49 years age group, targeted approaches to how this age group might benefit and interact with web-based patient portals will be especially relevant to future research in CRC screening promotion.

OMRs are underutilized resources that may potentially accelerate cancer education, awareness, and screening utilization. More than ever, there exists an ideal opportunity to expand culturally inclusive client communication to promote age-appropriate CRC screenings beyond conventional, print-based materials typically offered from health care centers [22,54-58]. This study provides findings of client-centered, behavioral (access to OMR), and sociocontextual information (age, gender, socioeconomic status, and preexisting medical conditions) directly related to addressing social determinants of health and potentially reducing the second leading cause of cancer-related deaths in the United States through early detection. These findings are critical for designing and implementing future interventions that can reduce existing CRC screening–related disparities and more effectively leverage existing health care resources.